Our Mission

As an independent importer and distributor, our mission is to nurture and maintain a meaningful human relationship with wine throughout the course of its trajectory. That means selecting growers who farm as responsibly as possible and representing them and their wines as honestly as possible. We seek and practice integrity. 


Our Story

Floraison Selections was founded during a California wildflower super bloom by Nadia Dmytriw in the spring of 2017. Along with the talented team of growers and sales people formerly associated with Joli Vin Imports, Nadia created Floraison to continue the meaningful relationships and work she has been doing since 2009. In camaraderie, dedication, and joie de vivre, Floraison represents the shared passion and values between our growers, sales team, and client base.


Our Team

Nadia Dmytriw - Owner

Nadia is a native San Franciscan who has been working in the wine industry since 2001. She holds a B.A. in Language Studies from U.C. Santa Cruz and has also completed studies at the University of Oenology in Bordeaux.  Her passion for foreign languages, cultures, teaching, and wine led her to work in various aspects of the wine trade in France and Russia before returning to California. She worked her way up to Managing Partner in her previous company Joli Vin Imports, and spent nearly a decade representing many of the growers with whom she currently works. Nadia founded Floraison Selections independently in 2017.

A dancer, Nadia moves in many worlds. When not running her company, or hawking bottles, you may find her letting loose at a late night juerga (Flamenco jam session) or out and about in nature, hiking, cycling, or foraging local seaweed and mushrooms, and preparing her finds in her ridiculously small kitchen for a wonderfully large group of friends.

Johan Churchill - Sales, Northern California

Johan moved to the Bay Area seven years ago after planning to stay for only a summer. A few years later, he met the sommelier who would eventually become his wife. As he fell in love with this wacky girl, he also began to take increasing interest in her exciting profession, tasting wine samples along with her late at night and helping move countless boxes of wine with her as a token of his affection. It was also during this time that Johan experienced his first trigger wine (1990 Le Piane Boca) and made the decision to embark on his own career in the wine industry. Adding to a longstanding background in music, a liberal arts degree from Sarah Lawrence College, and fairly extensive retail and restaurant experience, Johan followed his newest passion to a job at Arlequin Wine Merchant (one of the preeminent wine shops in the Bay Area). By the end of his two-year tenure with the wine shop, he was running the monthly wine clubs and managing the shop's social media across various platforms. Seeking to continue fine tuning his career in wine, Johan accepted a sales position with Joli Vin Imports, where for about two years he has gratefully worked with a carefully selected cast of some of the finest French wines and ciders produced without chemical inputs. He is thrilled to continue representing these growers with Floraison Selections.

Pierre LesbreSales, Northbay & SF

Father of 2, Pierre moved back to the Bay Area last year with his family. He took the opportunity of moving here to enter into the wine industry. He has been pouring wine at Terroir for the past 6 months. Though quite new to the wine industry, Pierre is a longtime wine lover. He has broadened his wine knowledge and culture in France over the last 20 years by drinking, reading and meeting wine makers, sommeliers, and other industry influencers. Pierre has a background in lifestyle journalism and tech PR. As a broadcast journalist, he had the chance to enter and discover prestigious wineries and fine restaurants in France, Spain and South Africa. "I am now very lucky to represent Floraison Selections, a portfolio of wines true to their place."

John Koehnen - Sales, Los Angeles - East side

Roni Ginach - Sales, Los Angeles, East side, West side, South Bay

Ashley Maisel - Office Assistant

Born and raised on the east coast. Ashley moved to San Francisco in 2011 to begin her Masters Degree at the Academy of Art. She has worked in the restaurant industry for over a decade. This is where Ashley's knowledge and love of wine began. She began working in a small wine shop in Hayes Valley in 2017 to expand her mind and palate to the vast world of wine. It is here Ashley met Nadia and joined the Floraison team in February 2018. 


The Name

Floraison is a French botanical term that means "blooming" or "blossoming". It can also be used figuratively to signify "flourishing". The etymology of the word is quite meaningful - flor is the latin for "flower" and raison (from the latin ratio), is the French word for "reason". The name Floraison Selections came to Nadia on a camping trip during the 2017 California wildflower super bloom. This once-in-a-lifetime event happened to coincide with the birth of the company. Floraison Selections is in fact, a re-blooming of her former company, Joli Vin Imports.