Our Story
Floraison Selections was founded during a California wildflower super bloom by Nadia Dmytriw in the spring of 2017. Nadia created Floraison to continue the meaningful relationships and work she has been doing since 2009. In camaraderie, dedication, and joie de vivre, Floraison represents the shared passion and values between our growers, sales team, and client base.
Floraison is a French botanical term that means "blooming" or "blossoming". It can also be used figuratively to signify "flourishing". The etymology of the word is quite meaningful - flor is the latin for "flower" and raison (from the latin ratio), is the French word for "reason". The name Floraison Selections came to Nadia on a camping trip during the 2017 California wildflower super bloom. This once-in-a-lifetime event happened to coincide with the birth of the company.
As an independent importer and distributor, our mission is to nurture and maintain a meaningful human relationship with wine throughout the course of its trajectory. That means selecting growers who farm as responsibly as possible and representing them and their wines as honestly as possible. We seek and practice integrity.
Nadia Dmytriw - Owner & Founder
Nadia is originally from San Francisco and her passion for foreign languages, cultures, teaching, and wine led her to work in various aspects of the wine trade in France and Russia before returning to California in 2006. She has been providing small production, organically and biodynamically farmed wine to local restaurants, bars and retailers throughout California for over two decades and since 2017 through her company Floraison Selections.
Nadia founded Floraison Selections independently in 2017 as a woman owned and run company and it continues to live up to its name with an intentional selection of growers and winemakers and the help of a small but mighty team.
A dancer, Nadia moves in many worlds. When not running her company, or hawking bottles, you may find her letting loose at a late night Flamenco jam session, gardening, cycling, sea kayaking, or otherwise exploring all the cultural and natural richness, diversity and beauty of the Bay Area.